A Guide to Strategic Innovation
"Strategic Innovation: A Synthesis of the Current Debate" is a report drawing on secondary research, but also featuring new tools and ideas on the content, process, and organizational context of strategic innovation. It synthesises the current debate into a comprehensive framework, allowing companies to address the issues involved from different angles and viewpoints.
After an initial description of the research problem, the chosen approach and a definition of objectives, the report is structured into three main parts.
Part 1 gives a overview of the current literature on the content and process of strategic management in general, followed by criticism in regard to the content, process, and tools used today.
Part 2 gives a definition, as well as a detailed description of the content, process and context of strategic innovation. Futhermore is offers tools for accessing the innovativeness of strategies and offers a framework for thinking through the various issues involved in strategic innovation.
Part 3 focuses on managerial implications, and is followed by a summary, and suggestions for further reasearch.
Each chapter contains not only practical advice on how to develop innovative strategies, but offers summaries, along with trigger questions to gain new insights and help challenge managers' and companies' mental models.
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Posted by: hamdan | February 28, 2008 at 01:43 PM